Project Brief
Ask For It is a boutique communications training and consulting firm based in New York City. Founder Alexandra Dickinson focuses on challenges faced by women professionals, as well as organizations aiming to improve equity between men and women in their workplaces. She engaged TGC to assist her with personal leadership training.
The Challenge
As a first-time entrepreneur, detail-oriented Dickinson needed help in developing her role as a business leader with a clear mission, articulating and communicating her story and vision in ways that would attract clients and distinguish her strengths among her competitors.
The Solution
TGC worked with Dickinson to construct her story as a resilient, dynamic businesswoman, identifying and highlighting strengths that could characterize her organization for potential clients. More specifically, TGC helped Dickinson to formulate precise revenue goals, design her product, price services, and reinforce key themes that would make her firm stand out in a crowded coaching and HR consulting marketplace.
Giles models this personal relation in his coaching by being forthcoming with examples drawn from his own experiences. “Tom is really willing to share his own background to help illustrate points he wants to make. There have been times he has told me a personal story that—as I am listening to him—makes me realize that he is actually talking about me. It’s really an incredible quality that he has.”
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